How Adam Ruins Everything teaches us how to communicate science and develop a culture of learning.
"In every episode the person who is corrected, actually changes and grows."
Reenacting my research "correcting" Adam.
Hi, I am Troy Campbell, an assistant professor of marketing at the University of Oregon.
I am a design psychologist and marketing academic with the goal of designing everything better with psychology.
I look to design a better world, day, life, book, government, educational system, comic-con, music festival, ice-cream shop, social movement, all with insights from psychology. Everything is for people, so let us first understand people.
In the past, I received my Ph.D from Duke University, formerly worked as a Disney Imagineer, and grew up in the shadows of Hollywood working in film, comedy, and web media. In high school I won “most likely to join the circus” for my enthusiasm and acrobatics. I do fewer backflips today but still sign every email, “Enthusiastically.”
Academically, I study consumer enjoyment, identity, goals, and overcoming resistance in communication (such as scientific communication).
Professionally, I believe in immediately practical application of research. As a behavioral scientist consultant I work with United Health Wellbeing and Netflix Insights. As professional I educator I work with the firm On Your Feet to design behavioral workshops and programs for organization culture, inclusion, and creativity with clients such as Apple and Nike.
Personally, I am in the middle of writing a book of short stories that combines artistic inspiration with forms inspired by the psychology of how people process narrative, feel emotion, and identify with character.