Studying everything through studying marketing.

Troy Campbell: Frank Award for Best Research in Social Change Communication from frank on Vimeo.

Hi, I am Troy Campbell, an assistant professor of marketing at the University of Oregon.

I am a design psychologist and marketing academic with the goal of designing everything better with psychology. 

I look to design a better world, day, life, government, educational system, comic-con, music festival, ice-cream shop, social movement, all with insights from psychology. Everything is for people, so let us first understand people.

Enthusiastically,
-Troy-



 Formally, I study consumer enjoyment, identity, goals, and overcoming resistance in communication (such as scientific communication).

I received my Ph.D from Duke University, formerly worked as a Disney Imagineer, and grew up in the shadows of Hollywood working in film and web media. In high school I won “most likely to join the circus” for my enthusiasm and acrobatics. I do fewer backflips today but still sign every email, “Enthusiastically.”

I believe in immediately practical research, and have developed a number of talks and workshops for speaking/consulting engagements that keep it fun and practically specific. 




Selected Media:

'The Psychology of Change and Politics' in Blogging Heads

'Let Us Be More Scientific About Anti-Sciene' in Scientific American

'The Future of Social Influencers' in OPB

'Persuasion in a Post-Truth World' in Stanford Social Innovation  

'Making Experiences Better' in Jefferson Radio

'Why Facts Do So Little' in ATTN

'30 Under 30' in Pacific Standard
 
'Testing Sports Rituals At Scale' at SXSW

'Enabling Dissenters' in Politico

'Climate Psychology' in Washington Post

'Star Wars Fandom' in Huffington Post

'Solution Aversion' in Wired

'Why People Fly From Facts' in Scientific American

'Going Viral' on becoming the most viewed research press release in Duke University history. Duke Today

 
e: troy.campbell@duke.edu

t: @troyhcampbell